Establishing its beachhead in America, Vista Alegre now occupies a 2,000-square-foot showroom at Forty One Madison on the 9th floor. It also has opened a 13,000-square-foot distribution facility in Fairfield, NJ, offering a Quick Ship program guaranteeing North American delivery of 500 SKUs within three to five business days; special orders are delivered within four to six weeks.
“Vista Alegre is a worldwide leader in fine porcelain and crystal and is now bringing this global expertise to the U.S., supported by a strong customer service operations team,” said Da Silva. “Our distribution center and Quick Ship program will provide the pillars for excellent customer service. And as the center of the tabletop industry in this country, the Forty One Madison showroom provides us with the perfect window into the retail world.”
Then there’s the product: The range of designs is extensive – including classic, neotraditional and contemporary styles – satisfying nearly every consumer taste and aesthetic. Superlative quality is in the brand’s DNA, and it’s a trait that extends into the company’s strong array of crystal and giftware offerings, as well.
One other step the company has taken that promises to make a splash not only with the American market but also globally is a collaboration with Christian Lacroix Maison. It has yielded a porcelain series with all the markings of a fashion-for-the-table coup.
“This is an exciting time for us,” said Da Silva. “We’re beginning a new chapter in the history of Vista Alegre and are looking forward to great success with both American retail partners and consumers.”