ADDITIONAL SHOWROOMS OPENING FOR THE NEW YORK TABLETOP MARKET ®

(NEW YORK, NY - October, 2011) - Just days away from The New York Tabletop Market, two brands have signed to open showrooms at Forty One Madison - and a full-floor tenant is expanding into additional space. All three will be ready to welcome buyers when the fall show gets underway, October 25- 28.

Located on the 8th floor is Vetri delle Venezie. The Italian brand is entering the U.S. market, riding on the strong reputation that its parent company, Vetrerie Riunite S.p.A., enjoys globally as a leading private label manufacturer of all things glass. The clarity and the quality of Vetri delle Venezie products are its signature, according to Antonella Martina, who's heading the U.S. foray. On display in the 1,000-square-foot location will be a full range of tabletop, drinkware and serveware.

"We exhibit at every international show, and now it's time for us to have greater exposure in the U.S. market, build recognition for the brand and bring Italian made affordable luxury to the American table. Forty One Madison was our choice to establish our base of operations because it attracts all the right buyers who we want to meet," said Martina.

Vietri, renowned for its handcrafted Italian dinnerware and home decor accessories, has joined the Forty One Madison community with a 1,000-square-foot showroom on the 22nd floor.

"We are really excited to be back at the Tabletop Show, and especially at Forty One Madison where there's excitement and energy in the building," said Susan Gravely, Vietri founder and CEO. "Our presence at Forty One lets us share our brand with major stores as well as specialty stores, and with press from here and abroad."

According to Gravely, in addition to showing its collections of both classic and contemporary designs, Vietri also is planning to introduce its first stoneware series.

Though Jay Imports occupies the entire 12th floor, the company is expanding with an additional showroom dedicated exclusively to its growing collection of candle designs. The 19th floor, 1,000-square-foot space is actually allowing Jay to bring in more new candle products. The company already offers the most extensive selection in the category, with a tremendous range of styles themed to every holiday and special occasion.

"The value of Forty One Madison is unsurpassed," said Michael Jay, company vice president. "The level of buyers who travel the floors of this building made us realize that this is where we need to be, so I'm pleased we're able to add the new space for our growing candle business."

Commenting on the latest additions, Laurie Burns, Forty One Madison's Senior Vice President and Director, said, "With even more resources here than ever before, and just about every top brand in the industry covering the gamut from luxury to the best value, the upcoming New York Tabletop Market is shaping up to be well worth every retailers' time."

Retailers may also find the Wednesday, October 26th Breakfast Seminar hosted by Forty One Madison another worthwhile investment in time. Slated to speak is Former Target vice president and creative director, Minda Gralnek, who now heads her own namesake marketing firm. In her presentation, "Through the Lens of the Red Bull's Eye: Market Trends in Home & Lifestyle," Gralnek will examine what's happening at the intersection of fashion and home, and what consumers are spending their money on in the tabletop and furnishings category. She also will focus on how to connect with consumers through design. It's a program that promises to impart some valuable lessons in how to fine-tune marketing outreach and campaigns and how best to "target" today's home furnishings purchaser. With a start time before showrooms open, breakfast is served 8:00 - 8:30 a.m. with the presentation from 8:30 - 9:15 a.m. Seating is limited and reservations are recommended at swainberg@rudin.com, or 212-686-1203.

For more information on Forty One Madison and the New York Tabletop Show follow us on Facebook at facebook.com/fortyonemadison.