ADDITIONAL SHOWROOMS WILL BE OPEN FOR APRIL TABLETOP MARKET - Interior Designer Day Offering Expert Advice
NEW YORK, NY- March, 2012 - Retail buyers can plan on seeing a few additional showrooms as they peruse the hallways of Forty One Madison Avenue during The New York Tabletop Market, April 17-20.
Waterford Interiors—a newly emerged series of glamorous yet functional furnishings from the legacy crystal brand, which is known as much for its dazzling chandeliers and lighting as it is for its world-class stemware—will be making a major statement in its own showroom. The
9th floor location is dedicated exclusively to this debut collection, that includes mirrors, console tables, and lighting. The core tabletop introductions will remain on the 23rd floor with the rest of the family of Waterford Wedgwood Royal Doulton products.
"It's exciting to unveil the Waterford Interiors collection, the brand’s premier home décor and lighting, while bringing the Waterford brand vision to life through a multi-layered experience in our new space on the 9th floor,” said Michael W. Craig, WWRD Group Vice President – The Americas. “This showroom will enable us to fully immerse the design community and our long-standing partners in the Waterford lifestyle. The Waterford Interiors collection reinforces Waterford as a luxurious and sophisticated brand that will expand globally across the luxury residential, hospitality and commercial markets".
Making a return to Forty One Madison is Euro Ceramica. According to company principal Nicolas Marjieh, “We had a presence in the building from 1990 until 2003, but have been hearing from our clients more and more that they’d like to see us back because it’s the center for all levels of tabletop retailers and their buyers.”
Euro Cermica is a constant resource for many major retailers including Pottery Barn and Target, but with a selection of products all its own, as well. Global in scope, Euro Ceramica brings to the table distinctive designs such as hand-painted ceramics and recycled glass from Spain, and it was the first to introduce embossed white serveware from Portugal. Its 1,200-square-foot showroom can be found on the 18th floor. Recently developed and to be shown in April is a high-fired porcelain from Bangladesh.
Lastly, Ten Strawberry Street, a Forty One Madison denizen for nearly a decade, is expanding. “Forty One Madison is headquarters for the tabletop industry, so we would never look anywhere else,” said Ian Zucker, CEO.
The company is just crossing the hall on the 22nd floor to a showroom that yields about 30% more space, an addition necessitated by a line that’s significantly growing along with an aggressive rebranding campaign. In April, it will be debuting 14 dinnerware patterns reflective of a new design direction, with looks that are fresh, young and vibrantly colorful. “This is a big departure for us and one that’s incredibly exciting,” he added.
Interior Designer Day, April 19
In its drive to attract greater numbers of interior design professionals to the Tabletop Market, Forty One Madison is teaming with Editor-At-Large to co-sponsor this season’s Interior Designer Day, Thursday, April 19. The day gets underway at 9:00 a.m. with a breakfast and 9:30 – 10:15 a.m. panel discussion on “The Road to Specifying Tableware May Be Paved with Gold.” Renowned interior designers Anthony Baratta, Darren Henault, Amy Lau, and Inson DuBois Wood will share their own experiences on the profit opportunities in counseling clients on tableware choices. Jessica Romm, lifestyle editor at Martha Stewart Living, will moderate. Immediately following, guests will be invited to visit showrooms with Editor-At-Large cameras trailing them. Coverage will be posted soon after on editoratlarge.com.
Click here to register for The New York Tabletop Show® at Forty One Madison, April 17-20.
Forty One Madison, a Rudin Building, is committed to the growth and support of the tableware and gift industries in New York. For showroom listings, upcoming special events at the New York Tabletop Market, contact: Laurie Burns, Senior Vice President and Director at firstname.lastname@example.org.